The 100th Monkey

It’s one of our most popular sandwiches. A flavorful combination of turkey, roast beef, roasted red onion, avocado and our raspberry-chipotle mayo on fresh, made from scratch whole wheat bread. Who wouldn’t love it? But there is so much more to this sandwich than the deliciousness it adds to your lunch break.

This sandwich is the story of us.

In 1952, on the island of Koshima, scientists were providing Macaca Fuscata monkeys with sweet potatoes dropped in the sand. The monkey liked the taste of the raw sweet potatoes, but they found the dirt unpleasant.

An 18-month-old female named Imo found she could solve the problem by washing the potatoes in a nearby stream. She taught this trick to her mother. Her playmates also learned this new way and they taught their mothers too.

This cultural innovation was gradually picked up by various monkeys before the eyes of the scientists. Between 1952 and 1958 all the young monkeys learned to wash the sandy sweet potatoes to make them more palatable. Only the adults who imitated their children learned this social improvement. Other adults kept eating the dirty sweet potatoes.

Then something startling took place. In the autumn of 1958, a certain number of Koshima monkeys were washing sweet potatoes — the exact number is not known. Let us suppose that when the sun rose one morning there were 99 monkeys on Koshima Island who had learned to wash their sweet potatoes. Let’s further suppose that later that morning, the hundredth monkey learned to wash potatoes.

At The Village, we have a way of doing things; we are intentional in every step of the process and we want your experience to leave you feeling a part of something bigger.  We are a community of ninety nine monkeys, supporting our community through locally sourced food and the brilliant art scene of the Brazos Valley.

By that evening almost everyone in the tribe was washing sweet potatoes before eating them. The added energy of this hundredth monkey somehow created an ideological breakthrough!

Will you be the 100th monkey?